Sunday 19 January 2014

Trojan horses in our homes

Today I  would like to describe a few things that are  great marketing tricks of the big companies, and which are designed to generate fixed costs in household budgets. 

One of the most significant Trojan horses are espresso coffee machines - the same coffee machine can be purchased for as low as 150 PLN! A real bargain! In one of the well-known Polish chain of stores ran out of them on the first day of sales ... The problem lies in the fact that the cost of one capsule is more than 1.5 PLN. So 100 coffees and we have the cost of the machine. In addition, we do not know what is in the capsule. Personally, I've tried coffee from this gadget : it tastes great! The problem is that it tastes better than coffee and coffee can't be.

What car dealers earn today - on loans, leases, insurances and services - on anything but not on new cars. Servicing new car is terribly expensive - replacement bulbs can cost 300 PLN and last even 40 minutes! Of course, the car is so designed to spoil immediately after the warranty. 

The same thing regards your household appliance. Washing machine, fridge, printer, mixer are deliberately constructed to broke down after the warranty. Additionally, they deteriorate in such a way that the repair  isn't profitable - is cheaper to purchase new appliance.

So, before you buy something ask yourself whether this kind of purchase would not entail further costs :)

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